Royal Ceramica is part of El Sallab Group, Egypt’s largest Ceramics and sanitary-ware trading group in terms of product range and turnover. El Sallab Group was established in 1912 and has been constantly growing since. 

The group established itself as a leader in Egypt since the 80’s in terms of turnover, brand recognition, market reach, market share, top of mind recognition, and overall reputation. In 2005, El Sallab Group established its manufacturing arm, Royal Ceramica.  Benefitting from the group’s expertise, Royal Ceramica successfully penetrated the local market.

Today, Royal Ceramica has strong presence in 3 continents around the world through our partners and agents. We have been exporting into the EU, Africa, the Middle East, and Asia since 2006.

Our vision is to become one of the top ten most recognized and respected brands in the ceramic tile manufacturing industry through providing our customers with the highest quality tiles.

Our Mission is to improve our customers’ lifestyle and offer them a better living experience within their homes through providing them with top quality products with creative and aesthetically appealing designs that suit every taste delivered in an ethical and environmentally friendly manner.